"Then, Google can, essentially, dominate the advertising business inside the set-top box." "The way they're doing it is by getting the FCC, and there's lots of Google employees that work close to the FCC, to open up the set-top box so that it looks like a computer," Taplin said. Taplin went on to suggest that Google hopes to extend their reach into the $170 billion, television market. has 86 percent share of Internet search advertising and everything." "Google totally dominates the Internet advertising market. "This is really a power-grab by Google, essentially," Taplin said. The biggest issue with this plan, according to USC professor Jonathan Taplin, revolves around Google and its relationship to the television market. Some also say it would allow third-party businesses to undermine the power and authority of contracts between networks and cable companies by inserting their own advertisements or changing channel lineups. A recent report from the FCC suggests that most consumers who chose not to rent cable boxes would face IT difficulties that would require a large amount of research, time and expenditures up-front. However, opponents of the plan claim it would have several negative consequences. Today, consumers can buy routers, modems and other equipment from third-party sources that are essential to using the Internet. When the FCC ruled that the third-party device Carterfone was allowed to connect to the AT&T Network, the ruling opened the door for innovation, like new advanced phones and telephone systems. Before that decision, AT&T customers used to have to lease phones to have a landline. The proposal would essentially do the same thing to cable boxes as the 1968 Carterfone decision did to telephones. Steps like these might be indicating that television providers are moving away from cable boxes. Television providers like DISH Network and Comcast also have apps that allow consumers to watch television on-the-go. Senate study showed 99 percent of cable customers rented their equipment and the average American household pays $231 per year just on renting cable boxes, making renting cable boxes a $19.5 billion industry.
#Buy cable box instead of rent tv#
If third-party companies can sell cable boxes that can work for any television provider, consumers won't necessarily have to rent cable boxes from their specific TV provider like they have to now, which could reduce the cable bill costs.Ī recent U.S.
Proponents of the plan claim it will benefit consumers by giving them a choice they don't currently have. The proposal, which passed by a 3-2 vote, will now enter the public comment phase where businesses and consumers can voice their opinions before a final vote is reached later this year. The Federal Communications Commission approved a plan today that would allow consumers to buy cable boxes from third-party companies.
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